Digital Marketing Course

This digital marketing course is designed to help students become proficient in the strategies and tools required for online marketing. The beginner phase focuses on an introduction to digital marketing, understanding online consumer behavior, and key channels like search engine optimization (SEO), social media marketing (SMM), and pay-per-click (PPC) advertising. Intermediate learners will explore content marketing, email marketing, affiliate marketing, and web analytics to track and measure performance. The course will also cover conversion rate optimization (CRO) and customer engagement strategies. Advanced students will learn about data-driven marketing, marketing automation tools, and advanced SEO techniques. By the end, students will be able to create, implement, and optimize full-scale digital marketing campaigns.